In our data driven, electric Internet machine world, we can measure just about everything and glean some sort of ‘useful’ information from it all.
Netflix has released some new data that suggests the time of day you watch, is correlated to the content you watch.
Morning: Early risers are 34% more likely to click for comedy – likely a sitcom.
Noon: Funny enough, global viewing between noon and 2pm is made up primarily of dramas. This is definitely not what I would expect for this time of day, but drama viewing is up 45% in the middle of the day.
Evening: Evening viewers, those around 9pm, tend to favour thrillers which see a boost of 27% at that time of day, though viewing swings toward comedy again approaching midnight.
Night: Those people who are up late (or really early) and watching between midnight and 6am tend to favour truth. There is a 24% increase in viewing from the “documentary”category at this time of day.
I’ve been watching “Bill Nye Saves The World” recently, and I’m pretty sure falls into the “True Fact/Documentary” category. The weird thing about it is, I watch it between midnight and 6am.
What are you watching, and do your viewing habits match the data?