Netflix has introduced a new rating system. A simple “Thumbs Up/Thumbs Down” instead of the 5 star rating system. While they say “Your previous ratings will still be used to personalize your Netflix experience” I now feel like I have way less control.
Maybe Netflix cares about how much I love things, but I don’t know for sure. Instead of a stars, they tell me how much they think I’ll like something with a “Percentage match” indicated with the show synopsis – really makes it feel like a dating site *swipes right*
I know their algorithm is smart enough to know that “I like it” and can keep showing me “Things that are like the things I like,” but I still have questions, Netflix.
I love Look Who’s Talking, Look Who’s Talking Too, and Look Who’s Talking Now, but Netflix, can you see how much higher my thumb is sticking up for Look Who’s Talking Now?
Seriously, if there was a change to be made, you should have asked me ahead of time. I would have told you that your system should become a 10 star system with room for comments. This way, when I give Tropic Thunder an 8.5 star rating I can tell you that I only watch the parts where Robert Downey Jr. is on screen. If I just give it a thumbs up, chances are you’re going to recommend Zoolander 2, and we all know nobody is going to watch that.
So, sorry Netflix, you’ve broken it and ruined everything. Please put things back the way they were.
And if you really want to introduce a new feature, give me a “Here are some of the titles you’ve agonized over and haven’t watched because you’ve spent too much time trying to decide what to watch and you had to go to bed instead” function.
With all of this said, Cameron Johnson, the company’s Director of Product Innovation, says many users have been confused about what the five-star ratings were used for, and when they tested thumb ratings, they saw a 200% increase in ratings activity.
Maybe they’re onto something, but I’m just going to sit and rage quietly, while come to terms with this thumb thing.
Netflix ratings are getting a makeover. Goodbye ⭐, hello . pic.twitter.com/KeopmvGeW8
— Netflix US (@netflix) April 6, 2017
‘The Netflix Thumb:’ Do you love it, hate it, or think it’s OK?