Eat a delicious snack during the big game….have a helpful gauge that will remind you that it might not be a great idea to get behind the wheel….arrive home safe from that Super Bowl Party.
Thanks to Frito-Lay, you can now have it ALL.
The chip maker’s Tostito’s brand is releasing a new breathalyzer chip bag, just in time for the NFL championship. The ‘Party Safe Bag’ contains an alcohol sensor that turns red when alcohol is detected and green when it’s not. It’s not quite as effective as a Breathalyzer type device, which is more specific in establishing when you’ve had TOO much booze, rather than any at all – but it’s a neat party gimmick that should, if nothing else, give motorists a reason to pause and consider if they should consider driving after consuming a few drinks.
And here’s the really cool part; the bag also uses near-field communication (NFC) technology, allowing fans to tap the bag with their phone to call a ride. With Uber and Mothers Against Drunk Driving, Tostitos will offer partygoers $10 off their Uber ride during and after the Feb. 5th game.
Obviously, this is all happening south of the border. But if the ‘Party Safe Bag’ is a hit, expect it to expand. After all, we have our fair share of games up here in Canada too….and if a safe ride home is only a few taps away, we’ll take it. ~ Jason